Channel Planning

Channel planning and strategy for digital out of home networks can be a daunting task. We'll work with you to first determine your objectives andthen plan with you how to best achieve those objectives.

Example Deliverables: channel identities, style guides, playlist management guides, channel proposition and positioning.

Content Production

Content Production for digital out of home requires many disciplines: 2D, 3D graphics, Web, etc. We can assist you at any stage of the production cycle: Design/concept development, production, or implementation.

Example Deliverables: 2D and 3D animation, Video Shooting Editing, Web and Flash creation, Compression/Conversion and formatting.

Channel Operation

Channel operations and management requires dedicated resources that know what they are doing. Let our experts manage, source, and repurpose the necessary content on a recurring basis.

Example Deliverables: playlist management, sourcing materials: Music videos, fashion, tv clips, film trailers, etc., repurposed clips.

Marketing

A fully integrated marketing campaign is the key to utilizing digital signage. We can help you design and create marketing campaigns that ties it all together. We can assign and set metrics around the validity of a campaign using existing tools you have, or new tools such as SMS technology.

Example Deliverables: Print, Websites, TVCs, on the ground promotions, research and metrics analysis, media planning and booking.

Anything Else?

There's a lot of new and creative things we can do with digital signage. With digital signage, it's not 1 screen or window or ad that can be coordinated, it's actually unlimited. That allows us to really personalize and customize campaigns to further hone and achieve objectives. Take a look at our parent company's technology. Notably, the syncing of screens takes marketing campaigns to new dimensions at a more reasonable cost. information on Enqii's technology, go to www.enqii.com