Digital Out Of Home Media 101:

  • Digital Out Of Home Media is any type of media that displays videos, electronic images on LCD, plasma and CRT TV outside of the home environment.
  • This would usually show advertising, product information or special programs.
  • DOOH engages its audience, achieves high level of awareness, and has been proven to be a compelling platform for advertisers to deliver their message to their target.
  • DOOH has been proven to have stopping power.
  • Call-to-action video or animated messages located at the point-of-purchase can influence a consumer's buying - leading to a higher return.

The market for digital out of home media is growing at over 35% a year. The effectiveness of traditional media such as TV advertising are reducing as ad skipping technologies improve and cash rich / time poor consumers become adept at filtering out messages. As a result EFFECTIVE digital media out of home - in retail environments, bars, fast food restaurants and transport hubs - can reach consumers in the 'last yard', just as they are about to make their purchase.

BUT

While screens are everywhere now, they often don't work because the message is wrong. They say the wrong thing, use the wrong images and don't engage the customer. So all the money spent on putting the digital screen networks in is wasted.

That is where Screen Edge comes in. We are the only content creation company dedicated to creating content for digital out of home media. We know what works - and more importantly, what doesn't.